liso?
I am a designer, and passionate about every creative I start, professional & personal.
After completing a Degree in Graphic Design for Print Media with a focus on Visual Communication and advertising, followed by a Bachelor's degree in 360 Digital Project Management (Digital Marketing and Web Design), I went on to earn a Master's degree in Art Direction, specializing in UX/UI Design. After finishing my studies, I continued freelancing under Liso, and am currently a Graphic designer at DEPT.
This career path has allowed me to develop a versatile profile, comfortable with both digital and print, on a wide variety of assets & content. Managing and leading jobs from A to Z while assuring quality and rapidity is no secret to me now !
What i do best :
→ 360° graphic design, illustration, motion design, video editing, social media visual identity — ready to use.
I also have a solid grasp of the basics of marketing and digital communication, it enables me to develop robust, creative, and coherent projects, to create traction and boost your KPIs.
My small and humble background in UX/UI has opened my eyes to the importance of empathy in design: my sensitivity has become a real asset in the creative process.
Today, I always design with the user in mind — avoiding any malicious or non-inclusive approaches.
When I create, these are my fundamentals
SystEM
No chaos in my files, except for the exploring-phase,
and no randomness in my choices.
Every step is carefully thought out, every element has its place. Rigorous? Indeed! But it is only to let creativity shine through.
Reflection
Every project starts with an idea... but never at random.
I like to understand what I'm doing, why I'm doing it, and for whom. Observing, listening, questioning: that's the starting point for everything I create. Thinking before acting is one my rules, even in design.
empathY
I design for humans. Ones with needs, emotions, realities. My goal is to create something useful, fair, and inclusive. When creating for a wide audience on an account, I pay extra attention to legibility, accessibility, photo or audio-sensitivity.
Beauty is not a bonus. It is what gives strength to the idea, makes the user tick and click. Looks are important !
I pay attention to every detail, making pixek-perfect creatives so that form and content complement each other and sticks in user’s minds.