The client gave me complete freedom, the only was to have a cup, and I really enjoyed creating this identity. I put my illustration skills to good use, which is one of my passions—so it was great to be able to draw for a professional project. I also created a visual database that allowed me to produce the motion design explaining the Job Expresso concept in 30 seconds.

Having control over a project from start to finish is what I like best: it's my art director side! You have more freedom to have fun, while still thinking about design and, above all, the user, because they are the ones we are creating for in the first place.

Thanks again to Adam and Marouan for trusting me with this great project. :)